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The Swot Analysis to Cadbury

| | |SWOT and PEST examination on Cadbury PLC | |

|

Miaozhen

Group: C

Enrollment NO: 090243079

Module: FC009

Tutor :LIULU

16/07/2010

Expression account: 1560

Abstract

This kind of report should answer the study questions that we have asked with examination the Cadbury PLC by using the SWOT and PEST technique. There are six parts during my report. In the introduction, We introduce the backdrop and good Cadbury, and raise the study questions. I explain the idea of business environment, SWOT and PEST method in the literature review. I then give examination the Cadbury PLC by using the SWOT and PEST. I list both the internal and external environment of Cadbury. We can easily know the strengths, disadvantages, opportunities, risks of Cadbury. We are clear about the political, sociable, economical, technological impacts of Cadbury. Then there is a dialogue which covers Cadbury's business and its shows. In the summary, I will response the research questions, and give a few of my opinions to solve these types of problems.

Stand of material

1 . Introduction1

2 . Literature Review1

2 . 1The idea and content of business environment1

2 . 2The strategy and using PEST analysis1

2 . several The concept and application of SWOT analysis1

three or more. SWOT and PEST evaluation on Cadbury PLC2

three or more. 1SWOT Analysis2

3. two PEST Analysis2

4. Creation and Business Analysis and Discussion3

four. 1Production analysis and discussion3

5. Conclusion4

6. Reference4

1 . Advantages

Cadbury can be described as British sweetmeat company. It really is famous for generating very good confectionery and soft drink. Cadbury was founded almost 200 yrs ago. And it was started by John Cadbury in 1824 with creating tea, espresso and having chocolate by himself. It was just a very store during 1820 to 1860. From 1861 to 1940, Cadbury created many new sorts of chocolate and soft drink, which are very popular in public places. It became increasingly more famous with the launch of its production. Cadbury proceed strength to strength these years and became one of the biggest brands in UK. As we all know, though it is one of the biggest confectionery businesses in the world, Cadbury also has many weaknesses and threats, which can be not useful to its advancement. This survey aim to analysis three inquiries: What are the causes for Cadbury's weaknesses and threats? How exactly does Cadbury generate good make use of its advantages and possibilities? What should certainly Cadbury carry out to solve its problems and become better? I will answer these kinds of three concerns in the record by using SWOT and PEST analysis. I actually collected the datum and sources from Cadbury's established website. Besides, I have browse some statement and information which are associated with the history and development of Cadbury. They presented many beneficial evidences to ensure that I can find the answers of my analysis questions.

installment payments on your Literature Assessment

1 . The style and content material of business environment

Business environment is important pertaining to running business. It includes equally internal and external influences. We evaluation business environment in including its characteristics, location, price of products and so on. And we must also know the socio-cultural aspects, the political construction, the legal aspects plus the technological aspects. All of these aspects, we phone them organization environment. 2 . The concept and application of INFESTATIONS analysis

We analysis a company's external environment in four factors: political factor, economic element, social factor and technical factor. We call this technique...

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