Essay about Swot and Pestel Analysis for Ikea Singapore

Swot and Pestel Analysis pertaining to Ikea Singapore

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INTRODUCTION -------------------------------------------------------------------------------- 4 Example of IKEA ----------------------------------------------------------------------------- five - 6th * Introduction of Company

SWOT EXAMINATION of IKEA ------------------------------------------------------------------- several - eight EXTERNAL EXAMINATION (GENERAL ENVIRONMENT - PESTEL) ----------------- 9 - 10 * Description of Standard Environment

5. Political Causes

* Economic Conditions

* Socio-cultural Conditions

* Technological Changes

2. Environment Elements

* Legal Factors

EXTERIOR ANALYSIS (COMPETITIVE ENVIRONMENT) ------------------------- 11 - 13 2. Intensity of rivalry amongst competitors

2. The threat of new traders

* The threat of substitutes

* Suppliers

* Customers

INNER ENVIRONMENT ANALYSIS OF BUSINESS ---------------------------- 18 - 15 * Reference Types

5. Firms Capacities

GENERAL SUMMARY ------------------------------------------------------------------- sixteen RECOMMENDATIONS STRATEGIES FOR COMPANY ---------------------------- 17 LIST OF REFERNECES ---------------------------------------------------------------------- 18


The purpose of this report is usually to show how much we figure out and also help us include a clear understanding of what Proper Management is approximately. It includes SWOT analysis, external analysis (General & competitive environment) and in addition porter your five forces model. So by utilizing all the research technique to the company we choose, it will eventually show how much we understand and if not really, help all of us understand even more about Proper Management. Therefore, below will be a brief introduction to what Proper management is all about.

Strategic Management is a energetic process that will require a long term point of view and flexibility. Top rated executives usually are responsible for tactical management. Additionally, it includes research of the external and internal environment from the firm, meaning of the company's quest, formulation and implementation of strategies to generate or continue a competitive advantage. (Gomez-Mejia & Balkin, 2011)

The Strategic Managing process entails 5 actions:

• Evaluate internal and external surroundings

• Define strategic intention and mission

• Formulate strategies

• Implement approaches

• Examine strategic final results

(Gomez-Mejia & Balkin, 2011)

Introduction of IKEA

IKEA was began by Ingvar Kamprad in SmГҐland in southern Laxa, sweden. He one handedly recognizes the development IKEA into a home furniture retailer. His ideas begin to see the exploration of household furniture design, personal assembly, marketing, the use of a brochure and a showroom to succeed in his customers.

IKEA originally sells pens, wallets, picture frames, stand runners, wristwatches, jewellery and nylon tights, meeting the increased demands with items at less expensive prices but still earning a sizeable revenue. It has since expanded into 40 countries/territories around the world, which include Singapore 33 years ago which I will be focusing generally on throughout this case research.


To offer a wide range of well-designed, functional home furnishing products at prices so low that as much people as it can be will be able to find the money for them.


To create a better everyday life to get the many people.


Humbleness & Determination - Value whoever all of us meet whether it be customers or perhaps fellow employees and by employing willpower, it indicates getting things done Management by case in point – All the leaders in IKEA try to set a good example and fellow co workers are expected to do a similar Daring to be different – All of us eliminate outdated solutions if we have better idea Togetherness & eagerness – Together, we have a chance to solve apparently unsolvable trouble Cost mind – All of us achieve great results with little resources Frequent desire for renewal - Changing to customer demands with innovative solutions saves money and plays a role in a better everyday routine at home Acknowledge...