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Segmenting Customers in PharmaSim

Alyssa

Mgmt. 324

10/10/2011

Segmentation

Segmenting In PharmaSim

There are two several segmentation alternatives we can use to segment our consumers in PharmaSim. The very first is demographic segmentation which identifies young lonely people, young family members, mature people, empty nesters, and retired. The second method we part consumers in PharmaSim through illness (cold, cough, and allergy). You will discover other ways to segment customers in marketplaces such as: geographic segmentation, psychographic segmentation, and behavioral segmentation. Geographic segmentation is based on area and city size, and where prospective customers live or work. Psychographic segmentation targets lifestyle, character or demands of potential customers. Behavioral segmenting is built upon observing activities or attitudes, such as: item features, usage rate, and where they buy. Taking a look at these various ways to segment prospective customers, PharmaSim can use behavioral segmenting being more enough. For example , it could possibly show each of our prospective consumers' personal preferences as to what form of medicines they are trying to find such as: tablet, gel pills, or liquid. Adding behavioral segmentation with all the demographic and illness segmentation already found in PharmaSim can assist better lead us to specific marketing actions.

Desk of Segmented Market in 3 Other ways:

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